Products related to Theory:
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Marketing Theory : Evolution and Evaluation
Presents a comprehensive and up-to-date account of the evolution and underlying rationale of marketing theories Marketing is a dynamic discipline, subject to evolutionary changes over time.Over the years, many schools of marketing thought have enriched the discipline.Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology.Marketing Theory examines 16 schools of marketing thought that emerged, evolved, and dominated the marketing discipline over the course of a century.Written by a team of noted experts, this acclaimed book provides in-depth evaluations of each school—utilizing a rigorous metatheoretical framework based on scientific criteria such as syntax, semantics, and pragmatics.In this new global expanded edition, Marketing Theory identifies four new schools of marketing thought that have emerged in the past 30 years, each with separate chapters devoted to their assessment.It remains a must-read book for doctoral students in marketing, as well as young scholars and practitioners who want to understand the rationale and theoretical tenets of the various schools and contextualize their role in developing contemporary marketing theory.New to this Edition: New chapters on four new schools of marketing thoughtNew content on contenders for a general theory of marketing: Market Orientation, Service-Dominant Logic, Rule of Three Theory, and Resource Advantage (R-A) Theory of CompetitionNew and expanded coverage of Relationship Marketing, with greater emphasis on R-A TheoryNow includes insightful questions for analysis and advanced-level discussions for every chapter Wiley Advantage: Covers the main concepts and principles underlying marketing theory and practiceProvides a comprehensive typology for the 16 major schools of marketing thoughtDescribes concepts and axioms useful in generating a practical theory of marketing. Offers a practical approach to marketing theory that generates a more realistic view of marketing issuesIllustrates how marketing problems have been solved in the real world of business by connecting theory to practiceIncludes extensive references throughout, including many pioneering yet lesser-known works
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Antenna Theory : Analysis and Design
Updated with color and gray scale illustrations, a companion website housing supplementary material, and new sections covering recent developments in antenna analysis and designThis book introduces the fundamental principles of antenna theory and explains how to apply them to the analysis, design, and measurements of antennas.Due to the variety of methods of analysis and design, and the different antenna structures available, the applications covered in this book are made to some of the most basic and practical antenna configurations.Among these antenna configurations are linear dipoles; loops; arrays; broadband antennas; aperture antennas; horns; microstrip antennas; and reflector antennas.The text contains sufficient mathematical detail to enable undergraduate and beginning graduate students in electrical engineering and physics to follow the flow of analysis and design.Readers should have a basic knowledge of undergraduate electromagnetic theory, including Maxwell’s equations and the wave equation, introductory physics, and differential and integral calculus. Presents new sections on flexible and conformal bowtie, Vivaldi antenna, antenna miniaturization, antennas for mobile communications, dielectric resonator antennas, and scale modelingProvides color and gray scale figures and illustrations to better depict antenna radiation characteristicsIncludes access to a companion website housing MATLAB programs, Java-based applets and animations, Power Point notes, Java-based interactive questionnaires and a solutions manual for instructorsIntroduces over 100 additional end-of-chapter problems Antenna Theory: Analysis and Design, Fourth Edition is designed to meet the needs of senior undergraduate and beginning graduate level students in electrical engineering and physics, as well as practicing engineers and antenna designers. Constantine A. Balanis received his BSEE degree from the Virginia Tech in 1964, his MEE degree from the University of Virginia in 1966, his PhD in Electrical Engineering from The Ohio State University in 1969, and an Honorary Doctorate from the Aristotle University of Thessaloniki in 2004.From 1964 to 1970, he was with the NASA Langley Research Center in Hampton, VA, and from 1970 to 1983, he was with the Department of Electrical Engineering of West Virginia University.In 1983 he joined Arizona State University and is now Regents' Professor of Electrical Engineering.Dr. Balanis is also a life fellow of the IEEE.
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Game Theory : Analysis of Conflict
Eminently suited to classroom use as well as individual study, Roger Myerson's introductory text provides a clear and thorough examination of the models, solution concepts, results, and methodological principles of noncooperative and cooperative game theory.Myerson introduces, clarifies, and synthesizes the extraordinary advances made in the subject over the past fifteen years, presents an overview of decision theory, and comprehensively reviews the development of the fundamental models: games in extensive form and strategic form, and Bayesian games with incomplete information. Game Theory will be useful for students at the graduate level in economics, political science, operations research, and applied mathematics.Everyone who uses game theory in research will find this book essential.
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Evaluation Roots, Third Edition : Theory Influencing Practice
Showing how evaluation practice looks when guided by theory, the third edition of the influential "theory tree" book is significantly revised with over 80% new material, including a greater focus on equity and theories over theorists.Chapters from leading authorities describe the goals of each theory; the type of evaluation for which it is appropriate (formative, summary formative, summative, adaptive); the size of the program for which it is most applicable; specific prescriptions; and observable actions that help to define the theory.Readers are given the tools to select suitable approaches for the size, contexts and stage of an evaluation and their own personal values. New to This Edition *Chapters on culturally responsive evaluation, Indigenous evaluation, and developmental evaluation. *Organized around theories rather than individual theorists. *Increased attention to practical applications, including a chapter distilling the goals, methods, and standards of evaluations based on each theory. *Case study chapter on the role of theory in evaluation policy.
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What is music theory and analysis?
Music theory and analysis is the study of the structure and elements of music, including harmony, melody, rhythm, and form. It involves understanding how music is put together and how it functions, as well as the principles and rules that govern musical composition. Analysis involves breaking down a piece of music to understand its components and how they work together to create the overall effect. Music theory and analysis are essential for musicians and composers to understand and communicate musical ideas effectively.
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What are identity theory and competition theory?
Identity theory is a sociological perspective that focuses on how individuals develop and maintain a sense of self and identity through their interactions with others and their social environment. It emphasizes the importance of social roles, relationships, and cultural influences in shaping one's identity. Competition theory, on the other hand, is a perspective that examines how competition for resources, power, and status shapes social relationships and structures. It emphasizes the role of competition in driving social change, inequality, and conflict within societies. Both theories offer valuable insights into the ways in which individuals and societies are shaped by their social interactions and the broader social context.
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Is the Big Bang Theory just a theory?
The Big Bang Theory is more than just a theory; it is a well-supported scientific model that explains the origin and evolution of the universe. It is supported by a wide range of observational evidence, such as the cosmic microwave background radiation and the redshift of galaxies. The theory has also made successful predictions about the abundance of light elements in the universe. While it is called a "theory," in scientific terms, a theory is a well-substantiated explanation of some aspect of the natural world that is based on a body of evidence. Therefore, the Big Bang Theory is a robust and widely accepted scientific explanation for the origin of the universe.
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Why is the Two-Source Theory a theory?
The Two-Source Theory is considered a theory because it proposes a specific explanation for the literary relationship between the Gospels of Matthew, Mark, and Luke. This theory suggests that Matthew and Luke used Mark's Gospel as a source, as well as another common source known as "Q" (from the German word "Quelle," meaning source). While the Two-Source Theory is widely accepted among biblical scholars, it is still a theory because it is based on scholarly analysis and interpretation of the textual similarities and differences between the Gospels, rather than definitive historical evidence.
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Risk Assessment : Theory, Methods, and Applications
Introduces risk assessment with key theories, proven methods, and state-of-the-art applications Risk Assessment: Theory, Methods, and Applications remains one of the few textbooks to address current risk analysis and risk assessment with an emphasis on the possibility of sudden, major accidents across various areas of practice—from machinery and manufacturing processes to nuclear power plants and transportation systems.Updated to align with ISO 31000 and other amended standards, this all-new 2nd Edition discusses the main ideas and techniques for assessing risk today. The book begins with an introduction of risk analysis, assessment, and management, and includes a new section on the history of risk analysis.It covers hazards and threats, how to measure and evaluate risk, and risk management.It also adds new sections on risk governance and risk-informed decision making; combining accident theories and criteria for evaluating data sources; and subjective probabilities.The risk assessment process is covered, as are how to establish context; planning and preparing; and identification, analysis, and evaluation of risk.Risk Assessment also offers new coverage of safe job analysis and semi-quantitative methods, and it discusses barrier management and HRA methods for offshore application.Finally, it looks at dynamic risk analysis, security and life-cycle use of risk. Serves as a practical and modern guide to the current applications of risk analysis and assessment, supports key standards, and supplements legislation related to risk analysisUpdated and revised to align with ISO 31000 Risk Management and other new standards and includes new chapters on security, dynamic risk analysis, as well as life-cycle use of risk analysisProvides in-depth coverage on hazard identification, methodologically outlining the steps for use of checklists, conducting preliminary hazard analysis, and job safety analysisPresents new coverage on the history of risk analysis, criteria for evaluating data sources, risk-informed decision making, subjective probabilities, semi-quantitative methods, and barrier managementContains more applications and examples, new and revised problems throughout, and detailed appendices that outline key terms and acronymsSupplemented with a book companion website containing Solutions to problems, presentation material and an Instructor Manual Risk Assessment: Theory, Methods, and Applications, Second Edition is ideal for courses on risk analysis/risk assessment and systems engineering at the upper-undergraduate and graduate levels.It is also an excellent reference and resource for engineers, researchers, consultants, and practitioners who carry out risk assessment techniques in their everyday work.
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A Bridge Between Lie Theory and Frame Theory : Applications of Lie Theory to Harmonic Analysis
Comprehensive textbook examining meaningful connections between the subjects of Lie theory, differential geometry, and signal analysis A Bridge Between Lie Theory and Frame Theory serves as a bridge between the areas of Lie theory, differential geometry, and frame theory, illustrating applications in the context of signal analysis with concrete examples and images.The first part of the book gives an in-depth, comprehensive, and self-contained exposition of differential geometry, Lie theory, representation theory, and frame theory.The second part of the book uses the theories established in the early part of the text to characterize a class of representations of Lie groups, which can be discretized to construct frames and other basis-like systems.For instance, Lie groups with frames of translates, sampling, and interpolation spaces on Lie groups are characterized.A Bridge Between Lie Theory and Frame Theory includes discussion on: Novel constructions of frames possessing additional desired features such as boundedness, compact support, continuity, fast decay, and smoothness, motivated by applications in signal analysisNecessary technical tools required to study the discretization problem of representations at a deep levelOngoing dynamic research problems in frame theory, wavelet theory, time frequency analysis, and other related branches of harmonic analysis A Bridge Between Lie Theory and Frame Theory is an essential learning resource for graduate students, applied mathematicians, and scientists who are looking for a rigorous and complete introduction to the covered subjects.
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Modern Portfolio Theory and Investment Analysis
Modern Portfolio Theory and Investment Analysis, 9e examines the characteristics and analysis of individual securities, as well as the theory and practice of optimally combining securities into portfolios. It stresses the economic intuition behind the subject matter while presenting advanced concepts of investment analysis and portfolio management. The authors present material that captures the state of modern portfolio analysis, general equilibrium theory, and investment analysis in an accessible and intuitive manner.
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Social Network Analysis : Theory and Applications
SOCIAL NETWORK ANALYSIS As social media dominates our lives in increasing intensity, the need for developers to understand the theory and applications is ongoing as well.This book serves that purpose. Social network analysis is the solicitation of network science on social networks, and social occurrences are denoted and premeditated by data on coinciding pairs as the entities of opinion.The book features: Social network analysis from a computational perspective using python to show the significance of fundamental facets of network theory and the various metrics used to measure the social network. An understanding of network analysis and motivations to model phenomena as networks.Real-world networks established with human-related data frequently display social properties, i.e., patterns in the graph from which human behavioral patterns can be analyzed and extracted. Exemplifies information cascades that spread through an underlying social network to achieve widespread adoption. Network analysis that offers an appreciation method to health systems and services to illustrate, diagnose, and analyze networks in health systems. The social web has developed a significant social and interactive data source that pays exceptional attention to social science and humanities research. The benefits of artificial intelligence enable social media platforms to meet an increasing number of users and yield the biggest marketplace, thus helping social networking analysis distribute better customer understanding and aiding marketers to target the right customers. Audience The book will interest computer scientists, AI researchers, IT and software engineers, mathematicians.
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Is the theory of evolution still a theory?
Yes, the theory of evolution is still considered a scientific theory. In scientific terms, a theory is a well-substantiated explanation of some aspect of the natural world that is based on a body of evidence. The theory of evolution is supported by a vast amount of evidence from various scientific disciplines, including genetics, paleontology, and comparative anatomy. It has undergone rigorous testing and scrutiny, and continues to be a foundational concept in the field of biology. Therefore, it is still considered a valid and widely accepted scientific theory.
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Which theory is applied in relation to South Korea: dependency theory or modernization theory?
In relation to South Korea, the modernization theory is more commonly applied. This theory suggests that countries develop and progress through stages of economic growth, technological advancement, and social change. South Korea is often cited as a successful example of modernization theory, as it rapidly transformed from a poor, agrarian society to a highly industrialized and technologically advanced nation in a relatively short period of time. Dependency theory, on the other hand, focuses on the idea that developing countries are exploited and kept in a state of underdevelopment by more powerful, industrialized nations.
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What are the extremism theory and the horseshoe theory?
Extremism theory posits that extremist ideologies on opposite ends of the political spectrum share similar characteristics, such as intolerance, authoritarianism, and a willingness to use violence to achieve their goals. Horseshoe theory suggests that the far-left and far-right ideologies are more similar to each other than to the moderate center, forming a horseshoe shape where the extremes bend towards each other. Both theories highlight the potential for radical ideologies to converge in their methods and goals despite appearing to be ideologically opposed.
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Do theory lessons expire after passing the theory test?
No, theory lessons do not expire after passing the theory test. Once you have successfully passed the theory test, the knowledge and information you have gained from the lessons can still be useful for your future driving experiences. It is important to continue to apply the theory knowledge you have learned during your driving practice to become a safe and responsible driver.
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